THE future has arrived in Canterbury as the Odeon cinema has finally answered the calls of film enthusiasts, by installing a 3D screen at the St George’s Place premises. While speculation was rife that the cinema would re-open screening room three, (which closed several years ago), the Odeon has instead given their ground-floor screen the 3D experience.
This transformation has been a long time coming and has already started to reap the rewards for adapting to the new technological age. Even though the Odeon declined to give specific details on viewing or financial figures, it was hinted that numbers have indeed increased since the installation.
Benjamin Clacey, a student at Canterbury Christ Church University, said: “It’s fantastic that we now have a 3D cinema to enjoy in the city. It’s been over a year now since films were first shown in 3D and to think it’s taken this long for them to get their act together is ridiculous. I’ve already visited the cinema twice after the change and it really is an excellent addition to our local cinema.”
However, not all of the city’s residents are particularly keen on the added feature and Daniel Chance, from Bridge, said: “I for one, cannot see what all the hyped up fuss was all about. To be honest I turned up expecting to be left in awe, but instead, I was very disappointed. Our cinema is small enough as it is, without having to reduce the number of normal screens by half. And don’t get me started on those cheap sunglasses you have to wear.”
So it’s clear that even though the Odeon has kept up-to-date with modern advances, members of the public will still shun this technological development.
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